Ritesh Gupta just wrote a really cool article entitled “Social media is no longer just for soft marketing initiatives.”

Here’s an excerpt:

“For long, it has been acknowledged that for brands, social media is primarily about testing and learning.

It is definitely better for a brand to be in these spaces listening, engaging and responding than to underestimate the power of this platform as a new outlet for customers. It is vital to understand clearly why/who/how/what your brand and your people will do in social spaces and to balance sales versus service messaging. It is not possible for brands to opt out of the medium as customers are more powerful than ever before.

Being open and honest as a brand and listening and engaging with customers in a fair and transparent way should avoid failure. At the same time, it is critical to assess for how long one should wait to see tangible results.”

Read the entire article at:

I along with Flo Lugli, EVP of Marketing of Wyndham Worldwide, Josh Steinitz, CEO of NileGuide are scheduled to speak at the forthcoming Social Media Strategies for Travel USA 2010 Conference. The two-day conference will take place in San Francisco (March 24-25).

For more information, click here:
Social Media Strategies for Travel USA 2010 Conference

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