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CONTACT /FOLLOW ME:
John T. Peters, CTIE
■ email me: click here
■ twitter: @johnTpeters
■ LinkedIn: http://www.linkedin.com/in/johntpeters
■ Strategic Partnership Advisors: www.StrategicPartnershipAdvisors.com
■ My Personal Website / Blog: www.JohnTPeters.com
■ Also, connect with me on Facebook, Instagram (@johnTpeters)
Travel and Technology Entrepreneur, Senior Marketing & Business Development Executive, Strategic Partnerships Expert, New Media Thought Leader, Startup Mentor, Speaker, Moderator.
Founder, Strategic Partnership Advisors, LLC. ■ Former Managing Director – Retail & Partnerships, Brush Creek Ranch / White Lodging. ■ Former President, Travel Media Group, USA TODAY ■ Former SVP Digital Strategy & Business Development for Rand McNally ■ Past CEO of Tripology, a high growth, web-based travel advisory company ■ Co-founded “Zeus Group” an international cruise/tour company ■ Led marketing, sales, and strategic partnerships for diverse global travel businesses, public and private, with revenues to $360M ■ Winner GOLD Adrian Award for Digital Marketing / PR Campaign. ■ Winner “Innovator of the Year” US Travel Association
Long Bio:
Currently, John T. Peters is the founder of Strategic Partnership Advisors, LLC., a consultancy firm focused on the travel, hospitality, tourism, travel technology, and media arenas. John’s current focus is helping companies connect with open another to grow market share and rebound from the economic downturn due to Covid-19. John also mentors travel technology startups on topics such as product ideation, investor presentations, media and press, customer acquisition, strategic partnerships, and more.
Most recently, John was the Managing Director – Retail & Partnerships for Brush Creek Ranch (White Lodging), the #1 resort in the USA, located in Saratoga, Wyoming. John and his team launched a new retail division focused on luxury products and perishables.
Prior to his role at Brush Creek, John was President, Travel Media Group at USA TODAY and was responsible for strategy, digital product development, circulation, ad sales and acquisitions like 10Best.com. John’s team launched innovative digital products like “The Point,” a custom news and entertainment platform deployed in 3,000 hotels and 450,000+ guest rooms. His team also launched Experience Travel; a multi-platform travel planning portfolio with titles like Experience Las Vegas, Experience Cruise, Experience Food & Wine and others.
Prior to this, John was SVP Digital Strategy and Business Development for Rand McNally, where he launched successful programs like “Best of the Road” with Travel Channel. John joined Rand when they acquired Tripology.com, where he was the CEO of the venture-funded interactive travel referral service and its network of 15,000+ travel specialists.
Prior to Tripology, John was VP of Business Development for Wyndham Worldwide where he led the launch of Endless Vacation Rentals. Earlier in his career, John co-founded Zeus Tours & Yacht Cruises, an international yacht cruise/tour and hotel business. John successfully sold the business in 1999.
John is a frequent speaker and moderator at domestic and international conferences including World Travel Market, EyeforTravel, The Los Angeles Times Travel Show, The New York Times Travel Show, International Cruise-a-thon and others. He has made numerous radio and television appearances and has been featured in such publications as The New York Times, USA TODAY, Reuters, MSNBC, Wall Street Journal, US News & World Report, Business Insider, Internet Weekly, and La Nacion, Argentina’s largest newspaper. John also frequently presents at universities on the subject of entrepreneurship. In 2011, John accepted the GOLD Adrian award for Digital Marketing Promotion for the “Best of the Road®” program he created, which generated over a billion media impressions in six months. In 2009, John was also recognized as “Innovator of the Year” by the US Travel Association. John holds a Bachelor of Arts degree with honors from Fairleigh Dickinson University and a Certified Travel Industry Executive certification from The Travel Institute.
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Short Bio:
John Peters has been a serial entrepreneur since 1990 when, just after college, he co-founded Zeus Tours & Yacht Cruises, an international tour and yacht cruise operator in Greece, eventually opening up offices in Rome, Salzburg and Buenos Aires. In 1999, he successfully sold Zeus to FAR&WIDE Travel. The second startup John grew and sold was Tripology, a travel technology company, which was acquired by Rand McNally. John has held senior executive positions including President – Travel Media Group at USA Today, VP – Business Development at RCI/Wyndham, and Managing Director – Retail & Partnerships for Brush Creek Ranch, the nation’s #1 resort. John mentors dozens of startups for various accelerators and is a frequent speaker and moderator at domestic and international. conferences He has been featured in such publications as The New York Times, USA TODAY, Wall Street Journal, Business Insider, Internet Weekly, and many others. John also frequently lectures at universities on the subject of entrepreneurship and has taught Marketing Analytics classes. John accepted the GOLD Adrian award for Digital Marketing Promotion for the “Best of the Road®” program he created, which generated over a billion media impressions in six months. John was also recognized as “Innovator of the Year” by the US Travel Association.
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Conferences, Seminars, Presentations, Lectures & Meetups:
2022 Speaking Engagements for John Peters
■ Indiana University – Various Events & Presentations
■ PNP – Startup Mentorship – Presenter
■ Caribbean Tourism & Tech Accelerator – Presenter
2021 Speaking Engagements for John Peters
■ Indiana University – Various Events & Presentations
■ PNP – Startup Mentorship – Presenter
2020 Speaking Engagements for John Peters
■ Wyoming Governor’s Conference on Hospitality & Tourism – Presenter
■ EyeforTravel, San Diego – Chair & Moderator
■ PNP – Startup Mentorship – Presenter
2019 Speaking Engagements for John Peters
■ June 5: Caribbean Tourism Organization – Marketing Conference, New York – Keynote
■ Oct. 28-29: EyeforTravel, Chicago – Chair & Moderator
2018 Speaking Engagements for John Peters
■ Oct. 18-19: EyeforTravel, Las Vegas – Moderator
2017 Speaking Engagements for John Peters
■ Nov 2: Purdue Univ. NW – Hospitality & Tourism Mgt – Speaker
2014 Speaking Engagements for John Peters
■ Feb 11-12: EyeforTravel Smart Travel Analytics, New York – Presenter, Chair & Moderator
■ Feb 26: University of Houston, Hilton College Executive Series – Presenter
■ Feb 28: New York Times Travel Conference – Focus on Mexico – Moderator
■ March 2: New York Times Travel Conference – Essential Travel Gadgets – Moderator
■ March 8-9: Austin, TX – SXSW – Gannett/USA TODAY Travel Experience Travel presentations
■ March 17-18: EyeforTravel: San Francisco – Chair & Moderator: Mobile Panels
■ July 22-23: DMAI Annual Conference, Las Vegas – Moderator & Presenter
■ Sept 11-12: EyeforTravel Travel Distribution Summit, New York – Presenter, Chair & Moderator
■ Oct 12-14: Cornell Univ. Hospitality Summit, Ithaca, New York – Keynote Panelist
■ Oct 21: National Park Hospitality Association, Washington, DC – Expert Responder
■ Oct 22: University of Houston, Hilton College – Executive Series – Presenter
2013 Speaking Engagements for John Peters
■ January 18: New York Times Travel Conference – Focus on Specialization, Chair & Presenter
■ May 8: HSMAI Annual GM Panel, New York – Moderator
■ June 3: NYU Hospitality Conference, New York – Award Presenter
■ July 16: DMAI Annual Convention, Orlando – Industry Spotlight Presenter
■ Sept 23-24: EyeforTravel: Chicago – Moderator: Mobile Panels
■ October 22: Boutique Lifestyle Leadership Symposium – Los Angeles, Moderator
■ October 23: – Univ. of Houston, Hospitality Hall of Honor, Think Tank Panelist
■ October 23: – Univ. of Houston, Hospitality Hall of Honor, Presenter – Consumer Travel Trends
■ November 8: – AH&LA, American Hotel & Lodging Association, New York, Opening Presenter
2012 Speaking Engagements for John Peters
■ January 27 Los Angeles Times Travel Show – Focus on Specialization, Moderator
■ February 1 – The University of Chicago – Speaker, CCIB Entrepreneurship Workshop
■ March 2 New York Times Travel Conference – Focus on Specialization, Chair & Presenter
■ March 5-6: EyeforTravel: San Francisco – Moderator: Mobile Panels
■ December 5: NY Ad Club, Panelist, “Where Out of Home & Mobile Intersect”
2011 Speaking Engagements for John Peters
■ June 8: EyeforTravel: Miami – Presenter: “Mobile: Reach & Engage Customers on the Move”
■ June 14: ATME: Boston – Presenter: “Rebooting a Brand Through Partnerships”
■ National Series: USTravel / Edelman / Tripology Social Media in Travel Meetups:
Chicago & New York – Organizer, Moderator & Panelist
■ February 25 New York Times Travel Conference – Focus on Specialization, Chair & Presenter
2010 Speaking Engagements for John Peters
■ October 13,14: EyeforTravel Travel Distribution Summit, Chicago – Presenter & Panelist
■ June 15, 16: ATME Conference, Cambridge, MA: Social Media in Travel – Moderator
■ Multiple dates: USTravel / Edelman / Tripology Social Media in Travel Meetups:
Chicago & New York – Organizer, Moderator & Panelist
■ ShopAmerica, Annual Conference, Las Vegas, Social Media in Travel – Moderator & Panelist
■ New York Times Travel Conference – Focus on Specialization, Chair & Presenter
■ EyeforTravel – Social Media Strategy Summit, San Francisco – Presenter & Panelist
■ LeadsCon – Annual Conference on Lead Generation, Las Vegas – Presenter & Panelist
■ TravDex – Annual Conference on Travel Technology, Atlanta – Moderator
2009 Speaking Engagements for John Peters
■ New York Times Travel Show – Panelist
■ Boston Globe Travel Show – Panelist
■ Cruise-a-thon, NYC – Panelist
■ EyeforTravel Sales & Marketing Summit, Chicago – Presenter & Panelist
■ EyeforTravel Travel Distribution, Prague – Presenter & Panelist
■ EyeforTravel/World Travel Market, Travel Technology Summit, London – Presenter
■ USTravel / Edelman / Tripology Social Media Meetups: Chicago
Comments about John T. Peters’s presentations:
Sylma Brown – Director, Caribbean Tourism Organization-USA
“John, you connected with the audience in a way that I rarely experience. Your presentation was insightful, relevant, humorous and substantive. Providing the audience with specific takeaways was key. I have received more requests for your presentation than for any other in recent years and we thank you for helping us to elevate the stature of the events of Caribbean Week. Fantastic!”
Amy Larsen – Industry Relations Manager, Wyoming Office of Tourism
John recently spoke at the Wyoming Governors Hospitality & Tourism conference on Travel Trends & What to do to stay ahead of the curve. He was relevant, engaging, and made sure the participants had actionable “take-aways”. His years of knowledge and experience in the industry made his talk informative, and his personality made it enjoyable. Many participants also commented on how approachable he was throughout the remainder of the conference as well to answer questions or just in conversation.
Gina Baillie – Regional Director, Europe, EyeforTravel Conferences
“John is an excellent conference speaker. Sharp, witty and always on the ball, he never fails to keep the audience informed and entertained.”
Carol Lucido – Academic Advisor, MBA program, Kellogg School of Management
“John was highly referred to me by a colleague at the University of Chicago. Based on her recommendation, we had John speak at a University of Chicago workshop class for over 125 undergraduate students interested in a career in business. John talked about his unconventional path in business and entrepreneurship in a clear and entertaining manner. He not only held the students’ attention (which is not a easy feat) but really motivated and inspired them. I had many students send me unsolicited emails thanking me for the workshop (not a common occurrence). I would highly recommend John for other speaker engagements and I know we will invite him to speak for us again.”
Henry Harteveldt – Travel industry analyst and advisor
“John has a dynamic personality. He is one of the finest non-professional public speakers I’ve ever seen; John delivers his message in an engaging, captivating manner. He has a well-honed, brilliant sense of humor, which he uses in a very effective manner. His writing is elegant in its focus.”
Susan Black – Co-Founder, The Black&Wright Group
“John has a thorough understanding of travel distribution, strategy eCommerce and social media…. All of this, and an excellent conference speaker and moderator too! I recommend John to any company or person looking for some expert guidance and executive leadership in travel distribution and e-commerce and social media strategies.”
Jeff Tobe, CSP – Coloring Outside the Lines –
“I’ve known John since his Zeus Tours days…. I’ve also heard John speak at a number of conferences and trade shows. His presentations, to large audiences and small, are always filled with humorous real-life stories that keep the audiences entertained as well as informed.”
Debbie Williamson- Business Development – The Telegraph; United Kingdom, Digital Publisher of the Year
“I very much enjoyed John’s presentation at World Travel Market in London.”
Kevin Fliess – Founder, TravelMuse
“John is a terrific person both on and off the court of business… John possesses a great sense of humor that puts everyone at ease and he treats everyone he meets with integrity, respect, and care.”
More recommendations can be found on John’s LinkedIn profile, here.
John T. Peters 