peters speaking_cornell 2014

Currently, John T. Peters is the founder of Strategic Partnership Advisors, LLC., a consultancy firm focused on travel, tourism, hospitality, travel technology, and media arenas. John’s current focus is on helping tourism and hospitality companies take advantage of significant travel increases, post-pandemic., especially through the use of strategic partnerships. John also mentors travel technology startups on topics such as product ideation, investor presentations, media and press, customer acquisition, strategic partnerships, and more.

Recently John was Managing Director – Retail & Partnerships for Brush Creek Ranch, the #1 top resort for five years running as determined by Cande Nast and Travel+Lesiure. At Brush Creek Ranch, John and his team launched a new, internal retail startup focused on luxury goods and perishables.

Prior to his role at Brush Creek Ranch, John was President, Travel Media Group, at USA TODAY and was responsible for strategy, digital product development, circulation, ad sales and acquisitions like John’s team at USA TODAY launched innovative digital products like “The Point,” a custom news and entertainment platform deployed in 3,000 hotels and 450,000+ guest rooms.  His team also launched Experience Travel; a multi-platform travel planning portfolio with titles like Experience Las Vegas, Experience Cruise, Experience Food & Wine and others.

Prior to this, John served as SVP/GM Digital Strategy & Business Development for Rand McNally, playing a lead role in the company’s transition to a digital travel information business and manufacturer of niche market GPS systems.  John came to join Rand McNally in 2010, when he sold Tripology, an early-stage, venture-funded interactive travel referral startup, where he was CEO, to Rand.

Prior to Tripology, John was Vice President of Business Development for Wyndham Worldwide where he led the launch of the newly formed Endless Vacation Rentals® division. In this role, he developed the digital products and strategic partnerships critical to doubling revenue in the second year.

Earlier in his career, John co-founded Zeus Tours & Yacht Cruises, an international yacht cruise/tour and hotel business with offices in New York, Athens, Rome, and Buenos Aires. John successfully sold the business in 1999.

John is a frequent speaker and moderator at domestic and international conferences including World Travel Market, EyeforTravel, The Los Angeles Times Travel Show, The New York Times Travel Show, International Cruise-a-thon and others. He has made numerous radio and television appearances and has been featured in such publications as The New York Times, USA TODAY, Reuters, ABC News, MSNBC, Wall Street Journal, US News & World Report, Business Insider, Internet Weekly, and La Nacion, Argentina’s largest newspaper. John also frequently presents at universities on the subject of entrepreneurship, for both graduate and undergraduate students. In 2011, John accepted the GOLD Adrian award for Digital Marketing Promotion for the “Best of the Road®” program he created, which generated over a billion media impressions.  In 2009, John was also recognized as “Innovator of the Year” by the US Travel Association. John holds a Bachelor of Arts degree with honors from Fairleigh Dickinson University and a Certified Travel Industry Executive certification from The Travel Institute and has proudly served on the board of Make-a-Wish Mid-Atlantic and the Dean’s Advisory Board of the Conrad H. Hilton School of Hotel and Restaurant Management at the University of Houston.

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