While at USA Today, launches “The Point” a digital news portal, in 3,000 hotels and over 450,000 hotel rooms. Also launches “Experience Travel” a new set of digital products, in multiple verticals, including Experience Cruise, Experience Las Vegas, Experience Caribbean, Experience Food&Wine, and many more, each with website, phone and tablet app, and digital and print magazine. Also launches “Road Warrior Voices” quickly garnering a frequent traveler community of nearly 4 million readers. Catapults usatoday.com/travel to fourth most popular website.
While at Rand McNally, launches Best of the Road, a nationwide promotion to discover the best small towns in America. Partners with USA Today and Travel Channel and Honda, garnering over 1 Billion media impressions.
Rand McNally acquires Tripology.
Joins Rand McNally as VP/GM Digital Strategy & Travel
CEO, Tripology (grows company to over 17,000 agents and 200,000+ trip requests). Positions company for sale.
Joins RCI/Wyndham (Cendant) as VP Business Development.
Develops new bulk-sale process of vacation rentals and closes multiple, multi-million dollar deals.
Joins IST as EVP, Sales, Marketing & Business Development
FAR&WIDE Travel Corp. acquires Zeus Tours & Yacht Cruises, goes on to acquire over 21 companies worldwide.
Becomes VP, Marketing & Strategic Partnerships of FAR&WIDE.
Co-founder / President – Zeus Tours & Yacht Cruises. With partner, grows company to become USA #1 Cruise/Tour operator to the Mediterranean, with offices and affiliates in New York, Athens, Piraeus, Rome, Istanbul, Salzburg, and Buenos Aires.
John T. Peters is the founder of Mind Mashery, a consultancy firm focused on the travel, tourism, hospitality, travel technology, and media arenas, for established companies and startups.
Prior to Mind Mashery, John was the Managing Director - Retail & Partnerships for Brush Creek Ranch, the #1 top rated resort, five years running, by Conde Nast and Travel+Leisure. Prior to this, John was President, Travel Media Group at USA Today and led the team efforts around developing and implementing the company's digital transformation strategy. John also served as the SVP of Digital Strategy and Business Development for Rand McNally, and while there launched many successful programs. John joined the Rand McNally team upon the company's acquisition of Tripology, where he was the CEO of the venture-funded interactive travel referral service and its network of some 15,000+ travel specialists.
John has been recognized as Innovator of the Year by the U.S. Travel Association and has won the Gold Adrian award for digital marketing from Hospitality Sales and Marketing Association International (HSMAI). He's a frequent speaker and moderator at conferences all over the world, and has appeared numerous times in a variety of publications, including The New York Times, ABC News, MSNBC, The Wall Street Journal and many others.