My Small Business Podcast, “The Main Thing Show” Launched

Introducing “The Main Thing Show” – Your Essential Small Business Podcast for Growth and Success Hi everyone, John T. Peters here! As part of my role as the Executive Director of the Main Street Business Alliance in Hackensack, NJ. I am thrilled to announce the launch of “The Main Thing Show” a podcast exclusively for small business, now available on YouTube at http://www.youtube.com/@themainthingshow. About “The Main Thing Show” The mission of “The Main Thing Show” is to guide small businesses through the challenges of starting, running, growing, and marketing their establishments. We are going to provide important insights and practical tips from business owners in various industries, such as restaurants, boutiques, and tech shops, as well as experts specializing in small business growth strategies. The Topics We Cover on the Small Business Podcast One of our main focuses is on small business growth and marketing strategies. Here’s a glimpse of the topics we will cover: Why Listen to Me? I’m passionate about helping small businesses learn from my successes and failures. Throughout my journey, from building and selling two startups to holding senior executive roles, I’ve gained a wealth of experience that I want to share with you. I understand the pressure of making payroll on Fridays and the challenges of growing your business while you’re trying to manage the daily operations. In this podcast, I’ll be sharing practical advice and real stories, both from my own experiences and those of our amazing guests. These insights will help you navigate your business journey, whether you’re just starting or looking to grow. Stay Connected and Build Community Subscribe to our podcast on YouTube at http://www.youtube.com/@themainthingshow and follow me on social media for updates and additional tips on small business growth and marketing. And, by the way, if you believe you have special expertise in supporting small businesses and think you’d make a great guest, please reach out to me by filling out the Contact form HERE. I’m excited about this journey and can’t wait to share it with you. Here’s to empowering small business owners with the knowledge and support they need to succeed. Thank you for joining me, and I look forward to our upcoming episodes of “The Main Thing Show” podcast. For the latest episodes and insights, be sure to visit and subscribe to our YouTube channel at http://www.youtube.com/@themainthingshow. Join our community of small business owners striving for success!

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Marketing on Main Street

Marketing on Main Street; My First Book For Small Business

FOR IMMEDIATE RELEASE John T. Peters Announces the Launch of His New Book: “Marketing Main Street: Proven Strategies for Success in Small Business” Hackensack, NJ – June 15, 2024 – Renowned entrepreneur, business consultant, and senior executive John T. Peters is thrilled to announce the release of his latest book, “Marketing Main Street: Proven Strategies for Success in Small Business.” This comprehensive guide is now available on Amazon in e-book, paperback, and hardcover formats. John has dedicated his career to helping small and medium-sized businesses thrive. In “Marketing Main Street,” he shares his extensive knowledge and practical strategies to empower business owners and entrepreneurs to achieve remarkable success. “Marketing Main Street” is an invaluable resource for anyone looking to enhance their marketing efforts. With 201 pages of insightful content, the book covers a wide range of topics, including: John’s approach is grounded in real-world experience and proven methods that have helped numerous businesses grow and flourish. His deep understanding of the unique challenges faced by small businesses makes this book a must-read for entrepreneurs, marketers, and business leaders. “I’m excited to share the strategies that have worked for me and many others in the world of small business,” said John T. Peters. “My goal is to provide practical, actionable advice that can help business owners not only survive but thrive in today’s competitive market.” John’s personal brand as a digital native and innovator shines through in “Marketing Main Street,” offering readers a fresh perspective on traditional and modern marketing techniques. His commitment to supporting local businesses and fostering community growth is evident throughout the book. Available on Amazon and other online booksellers “Marketing Main Street: Proven Strategies for Success in Small Business” is available for purchase on Amazon. To learn more about the book or to get your copy, visit Amazon Link. For media inquiries, interviews, or additional information, please contact: John T. Peters About John T. PetersJohn T. Peters is an experienced entrepreneur, business consultant, and senior executive with a passion for helping small and medium-sized businesses succeed. He currently serves as the Executive Director of the Main Street Business Alliance and the Hackensack Performing Arts Center. With a wealth of experience in marketing, partnerships, and digital innovation, John is a recognized leader in the industry and a dedicated advocate for local businesses.

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THE GREATEST EMAIL YOU’LL EVER SEND.

I was recently on a plane. This isn’t unusual for me as I’m on a plane a few times a week. I proudly use “Road Warrior” as a description of myself because I’m in travel, so you can say I practice my trade all the time. Like most road warriors, I’m always surrounded by people, though amazingly, it’s still very easy to be lonely while traveling. Days, weeks, and months pass (airline miles and hotel points rack up) and time seems to disappear before your eyes. While I consider myself pretty good about keeping in touch with people (via phone, social media, etc.) I started to think about all the things I’d want people to know in the event, well, that I wasn’t around anymore. I know, it’s a bit morbid so hear me out. In the event you weren’t here on this earth tomorrow, what would you want the important people in your life to know? So, I started to type an email. I imagined not being able to ever speak to anyone ever again. I typed and poured my heart out and I kept typing. I’m not going to give you all the details, but the evolution of the email was pretty amazing and what I’m going to do with the email might interest you. I started with my wife. I reminded her about all the things I love and admire about her.  I reminisced about when we met, how I felt, etc. Mostly, I thanked her and told her how much I appreciated her because I don’t do that enough. I imagined we were having the last conversation we’d ever have, and these were my notes. I also reminded her of my washboard abs and long flowing hair, not because I actually have those, but because I wanted to be sure she’d smile. You can imagine, the words kept flowing from my brain onto the screen. Then I wrote to my children. Both were under ten years of age, I needed to keep it relevant to their lives now. I wrote about how much I love them and how proud I am of them, especially how kind they are. Then I thought I should write things that would be pertinent to them as they grew up. Again, I told them how much I loved them, but now I added things like how they needed to cherish one another and yes, take care of Mommy. As I kept writing, I had to change my tone, giving advice on the things I likely to happen as they grew up; love, heartbreak, picking the right friends, the right job and making all sorts of decisions. Then I wrote to my parents. I told them about how much I loved them and I thanked them for everything they’ve ever done for me. I also apologized for nearly burning down the house when I was a kid, but that’s another post. Then I wrote to my sister and then to my extended family and then to my best friends. Then, I even wrote my last social media post entitled “If you’re reading this, it was nice knowing you.” When I thought I was done with the email, I re-read it and made changes. Turns out, this continued for many flights.  Honestly, I’m still not done, but I have to say, that writing this email has been an amazing experience. I have since taken the time to call people just to tell them I love them, to thank them, and basically tell them everything I wrote, using it as a script. So what am I going to do with this email (after a few more additions)? I’m going to send it to the people I love. Why wait? What is worth saying, is worth saying now. Breathe. Think. Type. You’ll enjoy this as will the people you love.

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The Best Greek Island Resorts and THE MOST BEAUTIFUL PRIVATE VILLAS AND RESORTS IN GREECE.

The CDC announcement that vaccinated people can travel is causing a stir, and this is great news. I’m hearing from all my friends in travel (agents, tour operators, hotels, cruises) there’s big activity push happening, and requests are coming in fairly quickly.  It feels like many people are starting to plan vacations to all sorts of destinations, near and far. My family and I have been very careful over the past year. For the most part, we’ve been home, with next to no socializing. This CDC announcement is exciting and we’re being cautiously optimistic that it’ll stick. As you know, Greece is my favorite place on the planet, and I’ve been lucky to have seen a lot of this world. Greece recently announced it will open May 14 to vaccinated travelers (or those who at least show a negative covid test no more than 3 days old prior to arrival). From what I’m reading and hearing, other popular destinations like Spain, Italy, and France will likely remain shut to American travelers through most of the summer. Of course, this might change, but I doubt it. Either way, Greece is poised to do well. Because of this news, my Greek hotelier, tour operator and cruise line friends are telling me it’s “all systems go” but their optimism, you can tell, is guarded. Given all this new information, I’ve been asked by quite a few people, about my thoughts on travel to Greece. I tell everyone the same thing; I hope to get there myself this summer but traveling anywhere is a personal decision. That said, I have some definite points of view on where to go in Greece, where to stay, and what to do. Sure, I customize my advice depending on who is traveling, when they’re traveling, plus their ages, and likes and dislikes. In general though, here are some thoughts. Every Greek island, of which there are roughly 6,000 (with only 227 inhabited ones), has its own personality; fun, busy, traditional, quiet. It might have black or red sand beaches, rocky beaches, or spectacular views. Likely, it is a combination of these. Either way, to visit Greece “properly” keep a few things in mind. Expertise: In general, tell anyone you’re going to Greece and they’ll have an opinion on which islands you should visit. This is either because they’ve been there, because they know someone who is Greek, or because they’ve watched Mama Mia a dozen times. They might have been there 20 years ago, but they’re at the ready with words of “wisdom.” So smile, say thank you, and ignore everything they just told you.  This holds true as well if the person with whom you just spoke IS Greek. Maybe even more so. You see, as Greeks, we are partial to the villages and islands from which our families came. Again, say “Efharisto” (thank you) and toss the suggestion you should visit their village on the Island of _____ (enter any Greek island here.) The truth is most of Greece is phenomenally beautiful. It just is. The views are spectacular, the food is fantastic, the people are friendly, and it is a very reasonably priced. But there are clearly ways to visit Greece in the right way. First, select the right island(s). Look, I know when you look at a map, they’re just centimeters apart, but that doesn’t mean two-night stays in a myriad of islands is the way to go. Quite the opposite. Forget the idea of island hopping. Not all islands have airports. Some require ferries or hydrofoils to visit, and this could take hours from one port to another. The absolute minimum time you should spend on any one island is 4 nights. Yes, four, dare I say a week. Greece is about relaxing and taking it all in, including afternoon siestas. It’s about walking through town, sipping a frappe (chilled frothy coffee), spending time at the beach and well, just being chill. It’s about watching the sunset and then eating an “early” dinner (at 10pm). So, relax. The number one mistake people make is ignoring this advice, then over-scheduling and regretting it the day they get there. The other mistake they make is listening to uninformed people about which islands to visit. Sure, Mykonos is known as a party island, but that doesn’t mean that’s how you have to experience it. I go there almost every year and while I *may* have enjoyed a few late-night libations and parties in the past, I now go with my wife and kids and we have a different experience; we hit the beaches during the day, have early dinners in town and head back to the hotel for the evening.  And sure, people say Santorini gets crowded, but this normally comes from people on over-packed cruise ships who ARE the crowds two days a week. For me, Santorini’s view is priceless. People gather on the cliffs and literally clap when the sun sets. But, there are places to stay where you avoid the crowds on the island, which makes it a wonderful experience. And I love smaller islands as well. Kalymnos is a favorite. It is VERY traditional and reminds me of the Greece I knew when I was a child. It has a myriad of beaches and wonderful, traditional tavernas and cafes where islanders spend their time. There’s also Antiparos, known for being the home of Tom Hanks and Rita Wilson. Quiet, quaint, picturesque – it’s beautiful. If you’d like, I’m happy to recommend some islands based on your travel style. As for where you should stay, I’ve certainly seen an increase in the amount of requests for private villas. Clearly, this is the way to go. It isn’t cheap though, but here’s the thing; if you go with another family and you get a private villa with 6 or more bedrooms, it’s more reasonable than doing it alone. I’m happy to connect you with my friends at one of the best villa rental

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ARE YOU A DOUBLE-TAP TEXT RESPONDER? FOR SHAME!

I have a gripe to share with you. It’s about texting. Rather, it’s about the double-tap, thumbs up or heart love, HA HA, !!, etc. response to one of my texts to you. Look, I get it, you’re busy. Well, so am I. And I’m not an over-texter or Iliad and the Odyssey texter. My messages are short, to-the-point, don’t come in rapid-fire, and I only text when I need a quick response. But, since when did we get so lazy (er busy) to be able to type a couple of words as a response? Are we so insignificant to one another? “Why?” you ask. Well, if I’m taking the time to type a text, can’t you take the time to type a quick response? OK, there is an instance where it’s ok to do the double-tap, like if you’re IN a meeting. But that’s about it.  Or, is it you believe I’m so smart I should be able to figure out the meaning of a thumbs up? Sorry, but if the answer to “I’ll cook today & have dinner ready when u get home. ETA & meal pref?” is a heart – excuse me but WTH does that mean? In general, I get it; you love the idea of having a meal ready when you get home. But what TIME? What would you LIKE to eat? Is typing “Great! 6ish. Just no pizza” so hard? A dear friend sent me a graphic for my birthday last month. She didn’t type anything, but she took the time to find a travel-related graphic and send to me. I didn’t DARE respond with a double-tap heart. I responded, “Awww, thanks!” In thousands of years of communication and writing, apparently, we’ve gone from hieroglyphics to well, hieroglyphics. Great, we’ve made it full circle. (Congratulations?) I’m not suggesting I want a hand-written note (but I sure miss those) but take 5 seconds and type a response to my text. What are your thoughts? Are you a double-tapper responder? Leave me a note in the comments. Also, if we’re not connected on LinkedIn or you’re not following my blog, let’s fix that right now.

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Travel Etiquette – DON’T BE “THAT” TRAVELER. PLEASE.

In my 30 years in tourism, I’ve found there are two types of travelers. Now, as the world is on the cusp of opening up again, read this post. Today, we’re talking travel etiquette. First, there are the travelers who travel. Hang on, I’ll explain. They go. They travel. They see. They return. They get travel etiquette. And, during the entire trip, they looked at their surroundings through the lens they always look through. They didn’t embed, they viewed from a distance and evaluated everything. They didn’t immerse themselves in the culture, they walked around, criticizing everything they saw, or at the very least, complained it wasn’t as good as it was at home. They never put an ounce of effort into learning a single word of the language, or if they did, it was in done mockingly. Worse, they looked at the locals as beneath them, demonstrated in the condescending way they spoke to them. And sure, they may have found a craft skill interesting here and there, but clearly they felt the locals weren’t at the same level in society as they are.  Then there’s the food. They liked some of it, but they compared every item to something they tasted before, either back home or on another trip, and they were very vocal about it. “The fish is pretty good, but not as good as the Mahi-Mahi we ate in Tahiti last year” or “Octopus? Who can eat a slithery thing like that?” On an incentive trip my company coordinated years ago, we took the top 100 real estate agents from Chicago to the Elounda Beach Hotel on Crete, one of the finest in all of Europe. Each agent had their own sea-view bungalow. The place was, and still is, breathtaking and yet, sure enough, one of the agents called my room just after check-in saying he didn’t like his bungalow. I went to see him. His complaint? There was an olive tree partially “blocking” his view of the water and he wanted another bungalow, or he wanted the tree removed. I looked at him calmly and told him there were no other bungalows available, because we had most of them. I also told him olive trees were sacred in Greece and the tree “blocking his view” was likely 700+ years old or more. I told him how he should consider himself lucky to be able to see this tree every day and appreciate the beautiful wood and the wonderful olives it was producing. I also added (less calmly I recall) there was no way in hell I was going to ask anyone, the manager or otherwise, to cut the tree down.  He sulked back into his private bungalow but complained the entire rest of the trip. One night at dinner, he didn’t like that the grilled shrimp still had the head on it and they’d “never serve shrimp with heads back home.” I took his plate back into the kitchen and asked for a knife so I could decapitate the shrimp myself before returning the plate to him. The other type of traveler experiences their trip. They not only immerse themselves in the culture, they embrace it. They make efforts to understand the culture and customs, and even learn some of the important words in the language, like “please” and “thank you.” They’re fascinated by the surroundings and are genuinely amazed at almost everything. They’ll try the local food – a lot of it – and even enjoy the experience of tasting something that’s new to their palette. And oh, the way they look at the locals is so genuine. They ask them their names and about how they came to be where they are. They ask about their families. They’ll ask to take pictures with them. And, they’ll always accept an offer of tea or coffee, or whatever the customary beverage is. They travel but come home enriched with knowledge and appreciation for the way other people around the world live. And even better, they’ll come home appreciating what they have and empathize with how hard people everywhere around the world work. So, what I’m saying is “Don’t be THAT traveler” and I’m sure I don’t have to point out to which of the above I’m referring. And by the way, the above lessons hold true as we travel around our own country, so be a good human being no matter where you are. Here are some tips on being a better traveler. Happy travels!

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WHAT THE HECK IS A FEASIBILITY STUDY ANYWAY?

Recently, I was talking to a former client who owns a rather large company, and he was asking for advice on a “report” with information to help his management team decide on a product expansion project. “You mean a feasibility study?” I asked. His response? “Well, no. We just (I despise the word ‘just’ in these instances) need information about the potential market size, the tech needed with a delta analysis with what we already have, potential operational roadblocks, target customer demographics, and stuff (not a fan of “stuff” either) like that.” So…. It turns out they need, you guessed it, a feasibility study. Though after another conversation I realized a “report” sounded less expensive than a “feasibility study” to this friend. I told him I was happy to help with the project, no matter what he called it. When I mentioned this to someone else later in the day, she asked what a feasibility study was, specifically the contents. So, I thought I’d write a quick post to explain my view. A basic, simple feasibility study examines the viability of a business idea. Basically, the study provides whatever data and information needed to help leaders determine if the idea (project) could even work, and if so, what would the probability of success be? Think of it as the homework done in advance of a test. I’m a big fan of feasibility studies for a few reasons. However, I mostly like them because the formality of the study requires a significant amount of work, thought, data collection and analysis, and a final evaluation. So, a feasibility study first gets everyone on the same page, and then allows for debate and then informed decision making. Sure, there’s still a risk, there always is. But, at least there is some degree of proper analysis made in advance of starting a project. Done properly (and I stress “properly”) a good feasibility study should save you time and money and it should help mitigate risk. Now, don’t get me wrong. I’m NOT a fan of “analysis paralysis”. You know, when a leadership member or team looks at data, over and over, asks the same questions multiple times and just sits on an approval, likely because the fear of failure is overwhelming. This constant kicking of the can is a sure way to demotivate the team, not to mention ensure you miss business opportunities. I AM all for, as I’ve previously written, telling companies to “Fail Cheap. Fail Quickly. Fail Often.” (see post on the topic). But, that doesn’t mean doing it blindly with reckless abandon. For the record, I find that in Corporate America, many times feasibility studies are used as “Get out of Jail” cards meaning if the project does fail for any reason, the leadership team can blame the consultant. But ok, I’m confident with the work my team and I do, so this doesn’t concern me. The feasibility studies I do evaluate both short and long-term views and include enough data so the client can evaluate all risks. My feasibility studies also include data and points of view on why NOT to do a project. This might be because of market sizing and the related opportunity, the operational aspects of the project and an analysis of resources needed, including staff and cash. I also like to include a confidential aspect of the study, meant only for the highest-ranking person who will approve the project. In this section, I evaluate he internal team(s) and give my POV on an estimation of their belief in the project and their related support. However, in general, since each project is different, so are feasibility studies. When considering components of a study, I normally start with the following list: I’ve created and cooperated on many feasibility studies over the years, and I’ve read hundreds. It is important everyone remembers (consultants and clients alike) that while the best feasibility studies are fairly accurate, the implementation of the project is critical. With poor implementation, you’re sure to fail. So, for me, feasibility studies are critically important because they get everyone on the same page and allows the company to get buy-in from all stakeholders. Then, when the boss says “GO” – everyone knows in which direction. If you have any comments on feasibility studies, leave me a comment. If we’re not connected on LinkedIn or you’re not following my blog, let’s fix that right now.

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WHAT’S HAPPENING ON LINKEDIN?

Is it me, or are some people abusing LinkedIn? First, there are the endless, veiled sales pitches. Thanks, but I don’t need web development. Or Covid advice. Or business insurance. Or dear Lord, any help from a combo life coach/resume writer/beekeeper who has all the answers to my problems? Look, I know you’re out to land some business. I respect that. However, messaging me saying we have mutual connections and you’re looking “simply to expend your network in tourism” (media, technology – whatever), and then I connect and immediately get the auto-send IM asking if I need business insurance, can’t really be your strategy. Is it? I mean, why not say you offer business insurance, and you’d simply like to connect and stay in touch for when I DO need business insurance? And by the way, if you’re pitching business LEADS, do you think I’d use someone who scams people into connecting on LinkedIn as a source for leads? Then, there are the “funny” posts. I know, we all need some levity in today’s world. I get it. But I don’t want it on LinkedIn. I’ll see you on Facebook or Instagram. Why on earth would you post a silly pet video on LinkedIn? If you’re on the board of an animal sanctuary, it’s okay, but just for fun? No. Note though, that motivational quotes and articles are okay as long as they’re work-related. Finally, political posts on LinkedIn are, in my opinion, professional suicide. I know, you’re passionate. But with the divisiveness we’re experiencing now in the country, why risk causing havoc in your professional life? Save that for the feud with your aunt on Facebook. I suppose you could argue that anything about covid, vaccines, etc. is “political” but I don’t believe it is. Health issues impact everyone unilaterally and this pandemic has impacted every single business, so I’m okay with covid posts. If you know me, you know I’m no stranger to differences of opinion and I’m certainly a fan of sarcasm. For heaven’s sake, I have a blog where I give mostly poor reviews to the equally poor pizza in Indiana (see www.thatpizzaguy.com) and document my quixotic quest to find a decent pizza around here. But keep the non-professional stuff OFF LinkedIn. It’s a great business platform, for all of us. Let’s keep it that way. If we’re not connected on LinkedIn or if you’re not following my blog, let’s fix that right now, unless you’re pitching sales leads. (Sorry, I had to.)

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THE GREATEST EMAIL YOU’LL EVER SEND (2021 EDITION)

Wow. What a year, right? To think nearly every human on the planet was impacted is mind-numbing. 2020 is a year I’m happy to forget. But I can’t. If it is one thing 2020 reinforced, it is that life is precious and time is fleeting (okay, two things 2020 taught me). I have my first business flight coming up tomorrow in, well, I don’t know how long. Being on a plane wasn’t unusual for me – I’ve been in the travel industry all my life and have always considered myself “Road Warrior.” You could say I practice my trade all the time. For years, two or even three flights a week was “normal” for me. Like most road warriors, I’m always surrounded by people, though amazingly, it’s still very easy to be lonely while traveling. Days, weeks, and months pass (airline miles and hotel points rack up) and time seems to disappear before your eyes. While I consider myself pretty good about keeping in touch with people (via phone, social media, etc.) I started to think about all the things I’d want people to know in the event, well, that I wasn’t around anymore. I know, it’s a bit morbid so hear me out. In the event you weren’t here on this earth tomorrow, what would you want the important people in your life to know? So, I started to type an email. I imagined not being able to ever speak to anyone ever again. I typed and poured my heart out and I kept typing. I’m not going to give you all the details, but the evolution of the email was amazing and what I’m going to do with the email might interest you. I started with my wife. I reminded her about all the things I love and admire about her.  I reminisced about when we met, how I felt, etc. Mostly, I thanked her and told her how much I appreciated her, because I don’t do that enough. I imagined we were having the last conversation we’d ever have, and these were my notes. I also reminded her of my washboard abs and long flowing hair, not because I actually have those, but I wanted to be sure she’d smile. You can imagine, the words kept flowing from my brain onto the screen. Then I wrote to my children. Both are young teenagers, so I needed to keep it relevant to their lives now. I wrote about how much I love them and how proud I am of them, especially how kind they are. Then I thought I should write things that would be pertinent to them as they grew up. Again, I told them how much I loved them, but now I added things like how they needed to cherish one another and yes, take care of Mommy. As I kept writing, I had to change my tone, giving advice for the things I know were likely to happen as they grew up; love, heartbreak, picking the right friends, the right job and making all sorts of decisions. Then I wrote to my parents. I told them about how much I loved them, and I thanked them for everything they’ve ever done for me. I also apologized for nearly burning down the house when I was a kid, but that’s another post. Then I wrote to my sister and then to my extended family and then to my best friends. Then, I even wrote my last social media post entitled “If you’re reading this, it was nice knowing you.” I’m sending it to a friend so she can post it for me, if needed. When I thought I was done with the email, I re-read it and made changes. Turns out, this continued for many flights.  Honestly, I’m still not done, but I have to say, writing this email has been an amazing experience. Remember, life is precious. I have since taken the time to call people just to tell them I love them, to thank them and basically tell them everything I wrote, using it as a script. So, what am I going to do with this email? I’m going to send it to the people I love. Why wait? What is worth saying, is worth saying now. Breathe. Think. Type. You’ll enjoy this as will the people you love.

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