Posted on February 26, 2012 by

Getting more followers-101: A few basic tips for travel pros and you

One of the questions I keep getting from travel professionals is “How do I get more social media followers?” and the answer is both simple and complicated.  At the end of the day, there are a few key things to remember; 1) people are looking for interesting people with interesting content with whom they would be willing to engage.  By “engage” I mean read, comment, post, tweet and re-tweet. 2) quality of friends / followers is important, but despite what you’ll hear, quantity is important as well.  After all, if you have… Read More

Posted on March 9, 2011 by

My biggest gripe about email; sign it!

I don’t know about you, but I get about a hundred emails a day and my biggest complaint about email is that most people don’t include a signature.  When did this become socially acceptable? I’m not suggesting a glorious John Hancock should emblazon your email, but specifically, I’m looking for basic contact information.  If you don’t include contact information in your email, read on. First, this is not going to be one of those long, boring technical posts about HTML signatures, bandwidth, etc. This post is also aimed at the US market. … Read More

Posted on February 20, 2011 by

Ten things your Smartphone could be doing for you and how some of my favorite apps help me.

I don’t care what kind of smartphone you use. This isn’t going to be yet another post on Apple vs. Droid. My point is that if you have one, you’re all set. If you don’t have one, and you work for a living, you need to get with the program.  I know, your phone works just fine, and it has for the past five years.  When your wife calls, it rings, you answer. When your kids text you, it beeps and you text back. Trust me, I get it, but I’m amazed… Read More

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John T. Peters


John T. Peters is the founder of Mind Mashery, a consultancy firm focused on the travel, tourism, hospitality, travel technology, and media arenas, for established companies and startups.

Prior to Mind Mashery, John was the Managing Director - Retail & Partnerships for Brush Creek Ranch, the #1 top rated resort, five years running, by Conde Nast and Travel+Leisure. Prior to this, John was President, Travel Media Group at USA Today and led the team efforts around developing and implementing the company's digital transformation strategy. John also served as the SVP of Digital Strategy and Business Development for Rand McNally, and while there launched many successful programs. John joined the Rand McNally team upon the company's acquisition of Tripology, where he was the CEO of the venture-funded interactive travel referral service and its network of some 15,000+ travel specialists.

John has been recognized as Innovator of the Year by the U.S. Travel Association and has won the Gold Adrian award for digital marketing from Hospitality Sales and Marketing Association International (HSMAI). He's a frequent speaker and moderator at conferences all over the world, and has appeared numerous times in a variety of publications, including The New York Times, ABC News, MSNBC, The Wall Street Journal and many others.

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